Categories
SOCIAL MEDIA

ROLES OF SOCIAL MEDIA MARKETING MANAGER

Every person in the dynamic world, who wishes to grow and establish an empire, needs to take the route of social media marketing. Social media is a platform that allows people to communicate with the public about their work, and create and deliver content about their business. The Data that is generated is the lifeblood of social media.

Social media marketing managers are the ones who use the platform to create and run social media pages, develop content to reach their potential customers, and attract them more towards the brand. This helps them grow business and reach a mass population just with the click of the mouse. They set or follow new trends, Create interactive content, and attract and try to maintain the interest of their customers in different ways.

There is a constant war amongst different brands on several social media platforms. The challenge is to deliver a message that should have better content, a mass reach, more attractive to the eyes, and the customers feel connected to it. This job is done by the social media marketing manager and their teams, where they collectively share ideas, work upon it, and emerge out the magic.

Roles of a Social Media Marketing Manager:

  1. Plan & Strategize:

The first towards building a brand image is to strategize and find answers to questions like: Why will they buy? What is so unique in the product? What is the value addition? The team has to recognize the need of the customers and then aim to fulfill them backing up with facts, figures, and informational data.

  1. Identify Target Market:

Every product has a separate customer base, which the social media manager has to hunt and target. This is done via in-depth market study, taking a survey, and examining the buying habits of people. Once you know the target market, the message that you wish to deliver, gets concentric towards them as keeping the market focus tight, helps the company grow bigger and better.

  1. Set Objectives:

The manager needs to realize his objective and cut them down into day-to-day goals for his team to act upon it and be motivated towards achieving them. Until you set goals, the examination of results will not be possible.

  1. Visual Design & Web Development Strategy:

Customers connect with the brand with what they see. A visual content leaves a much lasting effect than any other. For visual branding –

  • Consistency is important
  • Develop a brand image
  • Post Regularly
  • Deliver the right message across.
  1. Content Development:

Managers should strategize their content towards selling their brand. They make people aware of the unique thing of the company and provide every small detail about it, which is permissible. Customer relationships are built better if the company maintains good transparency about its workings as this helps them make purchasing decisions.

A social media manager also has to strategize about its company’s promotion and engagement with the customer and ensure the best possible ROI. A social media manager is the face of the company, and the one can take the company to new heights if he has the correct approach to the right plan.

Categories
SECURITY

HOME SECURITY TOOLS – AN ESSENTIAL COMMODITY

Are you scared of increasing crime rates nowadays? Do you feel that your home is not safe if you’re out for a meeting? If these are some of your concerns and you are always worried about them, then it is time to breathe free. It is high time that you get yourself protected with smart home security devices. Moreover, a house is never complete until it has its security system. And no matter what security of your family is of utmost importance.

Though many people hire guards to look after their homes, it is way too expensive nowadays. Also keeping a guard can be risky if you don’t do a proper background check before hiring them. That being said, here is good news for you that there is a list of amazing smart devices to keep your house safe.

Though searching for the right one for your house can be a tiring task, but we have done some research here and curated a list of 5 best home security tools:

  1. ULTRALOQ U-BOLT PRO:

This 6-in-1 keyless smart lock comes with dual data encryption that makes it impossible to unlock without your permission. It has an auto-lock feature and fingerprint or anti-peep keypad system which makes a lot more secure from any intrusion. For ease, you can share access to your family members by an e-code.

  1. BLINK HOME SECURITY CAMERA:

With a built-in motion sensor alarm, the wi-fi sends a signal to your smartphone whenever any motion is detected and saves a video clip to the cloud. It is a battery-powered wireless security system with a “Live view” streaming option. The best part is its free cloud storage of previous recordings.

  1. HAVEN FLOOR MOUNTED LOCK:

 It is tested and proven to be 10x more durable than a standard deadbolt lock. It is fixed on the floor from which a wedge rises to prevent any unwanted break-in. It is way too simple to install and equally easy to use, step on the locking wedge to unlock the door.

  1. EURI LIGHTNING FLICKERING FLAME:

This light camera works using the Dusk to Dawn technology. Its water glass finish makes it a wise option for decoration outdoors. While on the other hand, its motion sensor keeps your mind at peace, as it detects any motion the flame bulb deactivates and switches on the security light thereby alarming you. You would surely love this product with its fantastic design and high-security features. 

  1. X-sense SMOKE DETECTOR:

Not only from unwanted thefts but your home also need protection from accidental fire. What could be more fitting than a fire alarm to warn you about the mishap? It is a highly accurate and reliable security alarm equipped with both photoelectric smoke sensor and electrochemical CO sensor. It detects all kinds of fires and alarms you when the concentration reaches its threshold.

With evolving technology, home security systems are getting updated every day and pushing the bar too high. But rather than hiring a security guard or getting CCTV cameras installed at the cost of hefty money, it is quite more comfortable to get smart security tools for your home. Though finding one on your own can be cumbersome, but we hope that this guide will meet your demands.

Categories
HISTORY

FACTS AND FIGURES ABOUT TITANIC SHIP

Titanic; the unsinkable, as the builder claimed, was launched on 31st May of 1911 for the first time. About 300K people went out to see the launch of this ship, the British Passenger Liner that sank in the North Atlantic Ocean during the dawn of 15th April 1912.

Even if the ship sank, claiming more than 1500 lives, perishing them under the wreckage, her legacy still continues. It was a royal mail ship, but even after 108 years of the wreckage, the postal team never tried to recover mails, telegrams, or money orders.

 However, there are still lesser-known facts about the so-claimed unsinkable:

  • It was not unsinkable:

According to the White Star Line builders, the Titanic ship had 16 watertight compartments. It remotely activated watertight doors below the waterline to keep the ship afloat even in harsh conditions but as fate would know, the towering Greenlander Iceberg of 1942 collided to the starboard side of the side, destroying six consecutive compartments. Around 7ft of water filled the first compartment.

  • There were lesser lifeboats:

For a ship that could contain more than 3000 people aboard, there were only 20 lifeboats, which could carry only a third of the third population. However, only 705 of 1178 boarded the lifeboats. 2 of 9 canines were saved.

  • Injustice while saving lives:

Nobody was given clear-cut instructions about how to use the lifeboats. Women and children from the first and second class were prioritized while their males were boarded to the life-saving decks. The third-class passengers had to fend themselves off. Most of the corpses haven’t been discovered yet.

  • Sank for 70 years:

The exact location of the wreckage was unspecified for more than 70 years. A senior scientist from Woods Hole Oceanographic Institution and a French Scientist’s team from IFREMER succeeded in discovering the ship’s boilers after 73 years of the wreckage, using an ROV. The hull, trails, if wine bottles, platters, bedsprings bedded 2.4miles below the surface were surfaced to the world on 1st September 1985.

  • Expensive and Polluting to Operate:

The titanic consumed around 600tons of coals to operate each day, which released 100 tons of ashes into the ocean. About 170 workers were in charge of keeping the ship running.

  • The Blue Sapphire:

Even though thousands of artifacts and precious jewelry were discovered, the Blue Sapphire pendant is just fictional. Most of the jewelry was auctioned or sold away.

  • The Fat Cat:

John Jacob Astor IV was the richest passenger on-board, worth of approximately $2B today. Legend has it that he asked for ice cubes before the ship hit the iceberg. He called it ridiculous!

  • The Youngest Dean:

Millvina Dean was just 2 months young when she boarded the ship. She lived with the legacy of surviving a legendary ship-wreck for 97 years when she died on 31st May 2009.

There are hundreds of thousands of facts about the RMS Titanic ship. Some were discovered with time; some were legendary, and some are still undiscovered.  One was a Pomeranian and the other was a Pekingese. About a dozen films were made based on the ship, but James Cameron’s 1997 Titanic was the most successful. It grossed more than JJ Astor IV’s net-worth and won 11 Oscars.